Review · 3 of 3 · Full story

How it all fits together

Three orderings of the same building blocks: Hero (V3HeroAsk · live qualifier on any UK company), Funnel (V3SignalFunnel · map → AI → curated), CTA (V3FinalCTA · into Finder signup). Same code, three narratives. Pick the one that hits hardest and we'll wire it into v3/1 / v3/2.

Option A Hero · Funnel · CTA Try-it-first. Visitor immediately hits the search input, runs a qualifier, then sees the depth/scale story below, then a Finder CTA.

Find your next deal in 30 seconds

Ask Zorro about any UK company — or describe your ideal customer. Watch the qualifier run, live.

Live · — UK company signals ingested · ticking right now

Pick a UK company

Describe your ICP — or pick a preset

No signup · 3 free demos / day · ~25 seconds per run

And here's what powers it

Signal from noise

Every UK company signal flows through Zorro — filings, hiring, partnerships, financing, leadership moves, news. We classify, score, and surface ~1 in 1,000 as actionable.

Noise · raw stream — signals / year · live

New company Hiring surge Leadership change Funding Partnership Accounts filed Ownership change News / press

Classifying intent · scoring fit · ranking against your ICP

Signal · curated leads ~1 in 1,000

Refi candidate

—

Growth signal

—

Hire signal

—

Of millions of UK company signals per year — filings, hiring, partnerships, financing, news — Zorro surfaces ~1 in 1,000 as a qualified, ICP-matched lead.

20M+ companies. One question away

Book a demo

Option B Funnel · Hero · CTA Why-it-works first. The depth/scale story sets up the qualifier — by the time the visitor reaches the input, they already understand the moat.

What we see, that others don't

Signal from noise

Every UK company signal flows through Zorro — filings, hiring, partnerships, financing, leadership moves, news. We classify, score, and surface ~1 in 1,000 as actionable — across the 20M+ companies most providers can't see.

Noise · raw stream — signals / year · live

New company Hiring surge Leadership change Funding Partnership Accounts filed Ownership change News / press

Classifying intent · scoring fit · ranking against your ICP

Signal · curated leads ~1 in 1,000

Refi candidate

—

Growth signal

—

Hire signal

—

Of millions of UK company signals per year — filings, hiring, partnerships, financing, news — Zorro surfaces ~1 in 1,000 as a qualified, ICP-matched lead.

Now try it on any UK company

Pick a real company, describe your ICP, and we'll qualify the fit in 30 seconds.

Live · — UK company signals ingested · ticking right now

Pick a UK company

Describe your ICP — or pick a preset

No signup · 3 free demos / day · ~25 seconds per run

Your AI deal team is one signup away

Book a demo

Option C Hero only (focused) Single screen. No funnel section — the verdict card's "Try the Finder" CTA does all the conversion work. Lowest scroll, highest focus.

Find your next deal in 30 seconds

Ask Zorro about any UK company — or describe your ideal customer. Watch the qualifier run, live. No signup needed.

Live · — UK company signals ingested · ticking right now

Pick a UK company

Describe your ICP — or pick a preset

No signup · 3 free demos / day · ~25 seconds per run

Ready for the full toolkit?

Book a demo

How to decide

	Option A · Hero first	Option B · Funnel first	Option C · Hero only
Time to first interaction	~3s (input visible immediately)	~30s (scroll past funnel)	~3s
"Why us" set up before the ask	After	Before	Not on this page
Scroll length	Long	Long	Short
Best for	Self-serve curious visitor	Sales-led / enterprise warm	Paid traffic / single CTA

My instinct: Option A for v3/1 (data-positioning, visitor is already curious), Option B for v3/2 (agentic-positioning, story needs to land before they trust the tool). But that's a coin-flip — happy to defer.