Juice filled its outbound pipeline with signal-qualified borrowers
One of the UK's fastest-growing fintech lenders swapped generic prospect lists for companies flagged by live market events — and let Zorro do the qualification before a human ever picked up the phone.
The challenge
Juice's growth team was working outbound the way every lender does: bought lists, manual research, generic sequences. The lists went stale fast, qualification ate analyst time, and the companies most likely to need funding — the ones with a capital event actually happening — looked identical on paper to the ones that weren't.
What Zorro did
Zorro screened the full UK market against Juice's lending criteria, then layered live events on top: shareholder changes, new charges, credit shifts, hiring surges. Instead of a static list, Juice's pipeline filled with companies flagged at the moment something moved — each scored for funding propensity, with verified decision-maker contacts attached.
The result
Qualified conversations, not colder calls. [confirm numbers + add one line on what Luke's team did with the leads]
"[Quote from Luke — to be approved verbatim.]"