3 of every 10 conversations became live leads
Fundinglinks swapped bought data for Zorro-sourced calling lists — companies flagged by live funding signals and pre-qualified before anyone picked up the phone.
The challenge
Commercial finance broking runs on conversations — but most calling lists are stale directories. Every unqualified dial costs broker time, and the companies genuinely in the market for funding look identical to the ones that aren't.
What Zorro did
Zorro built calling lists from live market events — new charges, shareholder changes, credit shifts, growth signals — scored each company for funding propensity, and attached verified decision-maker contacts. The brokers dialled a list where every name had a reason to be there.
The result
Roughly three in every ten conversations turned into a live lead — and the team asked for more lists. [confirm numbers + timeframe with Jack]
"[Quote from Sam — to be approved verbatim.]"